5 Best Digital marketing tools and strategies
Launching a startup or growing a business? Regardless of how much you know about digital marketing, there are certain pieces of equipment that can help you accelerate your efforts. We’ve compiled some of the best digital marketing tools for small businesses and startups.
1. What are the best digital marketing tools for small businesses?
Social media management tools, like Hootsuite or Sprout Social, are a good start. These tools enable you to schedule posts on multiple social networks at once. This is a great time saver if you have a lot of social media accounts to manage.
What is Google Analytics and how can it be used by small businesses? Reports and insights about how your website is performing, what campaigns are working, and how to optimize your website are available through Google Analytics.
Available as a plugin for Chrome, you can also integrate with Google Analytics via their reports gateway.
SEO tools on the other hand are helpful for large businesses since they facilitate organic (non-paid) search queries. According to Moz, searching on your name will bring you around two times more traffic than your competitors as a result of organic searches.
For startups, carousels help your website rank better on Google search as it shows which keywords are most relevant to the topic you are researching. Content- SEO tools are very important if you’re planning to expand to new platforms, continue with a niche, or simply want to have an army of work saved for later.
These tools can show you the best keywords to use and rank high on the first page of Google for your topic.
Heatmapper: Coming in at 4.3 out of five stars, Heatmapper is a very comprehensive SEO tool for website discovery. It shows you the search volume (how many searches a topic gets), how many people are searching on the topic, how they are searching, and the average click-through rate for relevant keywords.
Keywords Everywhere: Another 4.3 out of five stars, Keywords Everywhere helps you to curate data by surrounding your keywords with other keywords. It shows you the average rank for the keywords you put in your content and the competition for said keywords.
Micromatic: Can be classified under content or SEO. Micromatic is mainly for businesses looking to have more presence on social media. Think of it as Instagram for small businesses.
2. Market research tools
One of the best ways to do market research is to ask people what they want. If you don’t have a budget to hire a market research firm, then you can do market research on your own with tools like Survey Monkey, Google Consumer Survey, Survey Gizmo, Ipsos Insight, and Harris Poll.
Craigslist is the world’s largest classified ad marketplace. If you’re looking to sign up for a new job or grow your business, listing your ad on Craigslist is the way to go. Marketers can search for people and businesses, create ads, manage their ads, and find customers and prospects.
You can research subjects like a job opening, move on to research your competitors if they’re still posting, and post your ad with confidence. Find out more about Craigslist Market Research with Survey Monkey or choose an independent market research company such as Lightning Source.
When it comes to data analysis and writing on the internet, Google is the go-to place for any writer who has an online business or wants to grow it.
Battle lines are drawn when it comes to paid ads, new audiences come online, and publishers like Medium and Vox ramp up their content generating abilities. If you want more information on how to increase traffic to your blog or increasing your email list, Google Ads can help you with all of these goals.
Get more insight on SEO with FreeSurfer. Convert links to your SEO-optimized domain with Spokeo’s domain editor tools. Social media is one of the most powerful ad platforms out there, but you have to focus on digital marketing if you’re going to utilize social media platforms as a way to market your business.
Thankfully, platforms like Facebook Insights can help with optimizing your campaigns. Facebook Ads can help businesses reach their specific customers by offering CRM tools like Adverse Audiences, Metrics, and Conversions. This helps your business make better decisions about which ads are effective. Sign up for a Facebook Ads account today and start optimizing your business’s ads for maximum results.
3. Content creation tools
When you’re starting out, you don’t need to spend money on expensive software or tools. In fact, you can do a lot with the free tools that are already available to you. Some great free content creation tools include WordPress, YouTube, and Instagram.
Dealing with online reviews can be disheartening especially when the manufacturer or business is not willing to make a public apology. Thirty-five percent of Americans say that negative reviews impact their purchasing decisions—that’s $210 billion dollars, says the National Association of Home Builders! It’s crucial to have a product that gets high reviews so that you’re not the poor guy who ended up with five stars that mysteriously disappear after a single negative word.
For Digg users, Reddit users, and die-hard social media addicts, it’s easy to forget that the real story behind the story is what people are saying about the product. Social media bots aren’t always accurate, but they can often get a basic factual point across. Maybe you’re struggling to get found by nearby businesses, but you have the perfect product or service.
What more could you want? Well, here are seven places you can generate a ton of brand awareness for your company without even spending money on expensive advertising. Digg launched the client-side Digg button in 2005. For companies looking to customize their Digg experience, we’ve compiled a list of small business and startup Digg button alternatives.
Diigo is a social sharing site where users can up (Diigo) or down (retire) a story they like. Small businesses and startups can use these widgets to get their stories “Diigo” (a popular term for publishing content on Diigo) and “retire” (that is, people leave your story before they finish reading it).
The WordPress blog is a great place to generate traffic from two angles. Visitors can sign up for free accounts and get a variety of content to read on the blog, as well as customize their experience with the additional modules and plugins.
4. Email marketing tools
One of the best email marketing tools is MailChimp. MailChimp is a free marketing automation platform and email newsletter service that helps businesses grow. It’s easy to use, provides templates, and has a variety of features that bring your marketing campaign to the next level.
The best place to start your marketing automation efforts is with MailChimp. It’s a great tool to start with because you can use it without programming knowledge. When it comes to newsletters for startups, MailChimp is a great option even if you don’t know much about it yet.
There are two popular editions of MailChimp — Classic and Pro, and you can use them for free. It’s the perfect tool to help startups build an email list for their business. Once you sign up for a free trial of MailChimp, it’s important to customize some settings.
First set up your email provider so you’ll receive the free trial of MailChimp. Next, you need to set up a brand and/or an email domain to use for your startup. These settings will help you see some of its best email marketing results. Once you set those up and send your first email, it’s time to create your first campaign.
You can start with the Classic or Pro edition, and each campaign has different restrictions that make it more or less effective compared to others. A kick-ass campaign will help you grow your list faster and generate more money. Marketing automation isn’t all-consuming like a website.
To help you save time and turn your marketing efforts into money, we brought you the best tools for startups. This tool is named after one of the most popular online stores in the world. It’s an online store that helps small businesses and startups launch, run, manage and schedule their marketing campaigns.
Marketo is free; however, their offers can give you additional discounts when you sign up for a recurring revenue plan. Their free plan gives you access to many of their marketing tools.
5. Social media management tools
Social media management tools are what separate the pros from the amateurs. If you’re serious about using social media to build your brand, you need to have a tool to help you manage all of your accounts. Some of the most popular ones include Hootsuite, Buffer, and Sprout Social.
Hootsuite is my favorite all-in-one social media management tool. With Hootsuite’s agile content management system, you can create complete social media strategies and schedules.
Keep track of social media users, generate event listings, schedule corporate events, and much more. Hootsuite also has a built-in marketplace to allow users to control the visibility of their social presence. Buffer exists to help small business and marketing teams manage their social presence.
With Buffer, you can create short promotional videos or even “editorials” to promote your company on social media. Sprout Social lets you build an online presence through a social media calendar and marketing tools. The social media